Listed below you will find a conversation on modern media trends and technologies.
Generally, the media industry is understood for being a structured and highly organised sector, with many opportunities for career advancement. Nevertheless, in modern society, the development of smart devices has led to a few significant shifts in the way media is shared and provided. One of the most influential advancements in the media industry is the integration of mobile applications and streaming services, which have made smartphones into the most accessible digital media devices . on the market. With the capability to offer video, text and audio content, smartphones are the optimal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are constantly dealing with reformatting their content to prioritise smartphone ease of access. Currently, trends which are popular on social media are particularly influential for media companies to observe. Specifically, short form video and international TV are getting traction for offering appealing and accessible content for audiences around the world.
Along with the circulation and creation of digital content, media consumption habits are also being greatly affected by technological improvements. The mobility of smart devices has moved the way that audiences are taking in media towards a habitual and on-the-go activity. In the past, audiences would have to wait to enjoy or tune in to prescheduled broadcasts, which were planned by executives and run on a strict schedule. Instead, nowadays, consumers can watch, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to affirm that this has resulted in an improvement in material production as customers are rapidly finishing programs and constantly seeking out new things to enjoy.
Over the past few years, as society has come to be dependent on mobile phones, technology has become the centre of attention for many areas of industry. The increase of mobile phones has essentially improved the media industry, resulting in new developments in the way media is created, dispersed and taken in. Before the era of digitalisation, media has been typically consumed in standardised formats such as newspaper publications and television or radio transmissions. However, more just recently, the media landscape is demonstrating a perceptible shift in the direction of mobile-first platforms. Along with this shift, there has been a number of new opportunities in media, most especially within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the smart device era has in fact, forced the media industry to transform its business models and strategies, disrupting conventional outlets and opportunities for media access and intake, with a series of new and innovative digital media examples.